Privacy

Protecting your privacy

1. Introduction

This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe. We know that there’s a lot of information and how we use your data.

It’s likely that we’ll need to update this Privacy Notice from time to time and you’re welcome to come back and check it whenever you wish.

2. Explaining The Legal basis which we rely on

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

Consent: In specific situations, we can collect and process your data with your consent. For example, when you tick a box to receive email newsletters.

At present we do not obtain customer information from our website. We do not send circular emails or other correspondence.

When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service.

Contractual obligations: In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.

Legal compliance: If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.

Legitimate interest; In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

For example, we might combine the shopping history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services.

3. When do we collect your personal data?

• When you liaise with us via email, telephone or in writing, whether to make a purchase, make an enquiry or for other reasons.

• When you’ve given a third party permission to share with us the information they hold about you.

4. What sort of personal data do we collect?

• The contents of emails and notes arising from contact with you. In respect of any purchases, there will be a record of any invoices issued and the information required for accounting and tax purposes.

• We do not keep details of credit card information beyond the day on which a credit card transaction takes place.

5. How and why do we use your personal data?

• To process any orders that you make. If we don’t collect your personal data, we won’t be able to process your order and comply with our legal obligations.

For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds, guarantees and so on.

• To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

• To protect our business from fraud and other illegal activities.

• With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, telephone and through our trading points about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on. At prsent we do not engage in such actions.
Of course, you are free to opt out of hearing from us by any of these channels at any time.

• To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.

• To comply with our contractual or legal obligations to share data with law enforcement.

For example, when a court order is submitted to share data with law enforcement agencies or a court of law. Of course, you are free to opt out of receiving these requests from us at any time by informing us.

We may use anonymised data from customer purchase histories to identify trends.

Sometimes, we’ll need to share your details with a third party who is providing a service (such as delivery couriers). We do so to maintain our appointment with you. Without sharing your personal data, we’d be unable to fulfill your request.

6. Combining your data for personalised direct marketing

We do not currently engage in personalised direct marketing.

7. How we protect your personal data

We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it. Our website is completely separate from our customer records and customer data is not obtained from our website. We do not retain customer credit card details.

8. Retention Periods

We shall retain your data only for as long as necessary in accordance with applicable laws.

This may be at least 7 years after the data arose. We may not be able to delete your data before this time due to our legal and/or accountancy obligations. We may also keep it for research or statistical purposes. We assure you that your personal data shall only be used for these purposes stated herein.

9. Who do we share your personal data with?

We sometimes share your personal data with trusted third parties. For example, delivery couriers, for fraud management, to handle complaints, to sort out queries and repairs regarding products

Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:

• We provide only the information they need to perform their specific services.

• They may only use your data for the exact purposes we specify.

• We work closely with them to ensure that your privacy is respected and protected at all times.

• If we stop using their services, any of your data held by them will either be deleted or rendered anony- mous.

Examples of the kind of third parties we work with are:

• Manufacturers of the products we provide.

Sharing your data with third parties for their own purposes:

We will only do this in very specific circumstances, for example:

• We do not pass on information to third parties for their direct marketing purposes.

• For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.

• We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

For further information please contact us by email at simon@absoluteanalogue.co.uk

10. Where your personal data may be processed

Sometimes we will need to share your personal data with third parties and suppliers outside the European Economic Area (EEA).

International orders

If you are based outside the UK and place an order with us, we will share the personal data that we collect from you in order to process your order.

Protecting your data outside the EEA

The EEA includes all EU Member countries as well as Iceland, Liechtenstein and Norway.

We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA such as Australia or the USA.

For example, this might be required in order to fulfill your order, process your payment details or provide support services.

Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.

11. What are your rights over your personal data?

An overview of your different rights

You have the right to request:

• Access to the personal data we hold about you, free of charge in most cases.

• The correction of your personal data when incorrect, out of date or incomplete.

• That we stop using your personal data for direct marketing (either through specific channels, or all chan- nels).

• That we stop any consent-based processing of your personal data after you withdraw that consent.

You can contact us to request to exercise these rights at any time as follows:

To ask for your information please contact us via email at simon@absoluteanalogue.co.uk

If we choose not to action your request we will explain to you the reasons for our refusal. Your right to withdraw consent. Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation.

We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Direct marketing; You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request. We do not at present engage in any direct marketing.

Checking your identity; To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.

If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

12. How can you stop the use of your personal data for direct marketing?

We do not engage in direct marketing. If we were to do so you could stop direct marketing communications from us by sending us an email.